A reader emailed me yesterday asking for some advice on decorating a store window for spring/summer (no, she's not working that far in advance, she's from Texas!). Now I'm no expert, but I agreed to give her some budget-friendly suggestions on what she could do to attract attention of passers-by and get them into the store. The shop is a resale shop (so for us Aussies, a second-hand/op shop) selling donated clothes, homewares, books, shoes and a few toys, and it sponsors a local pregnancy crisis centre, so sales are essential for not only the success of the store, but the women it supports.
Sooo, I thought I'd let you help. Ok, ask you to help!
What kinds of things in a store window would you stop and have a look at?
And what would get you to venture inside?
Would you care that the items in the window are not for sale?
Does the display need to relate to the store's contents?
Do you know of any inexpensive crafty things she could make like paper flowers or Martha Stewart's tissue-paper pom poms?
Usually, just a nice-looking display with a mix of things for sale in the store and a clever idea or unique feature I could imagine doing in my home would do it for me. Like the ones I've posted here...
An Anthropologie window display (who else!?). Something similar in painted cardboard or plywood letters spelling out "spring" could be cute?
This is the window of Per Square Metre Gallery (via Birdy & Me). I love the idea of painting part of the display onto the window - or even just a few flowers or swirls...
A cluster of themed items is always pretty: any colour would look good... (From Janne Peters)
Eye-catching indeed! This is a travel theme, but a huge range of magazine pages would work well in vibrant spring colours... (from Inside Photo)Remember, it's not Anthropologie, so you don't have to bust your brain to come up with an award-winning display, just simple but effective, wallet-friendly, real ideas!
Love to hear your thoughts, ideas and suggestions: it'll all be greatly appreciated.